Agency Lead Capture & Enrichment

Context

A digital marketing agency was receiving leads from multiple sources but had no systematic way to qualify and route them. Leads were getting lost, and the sales team was wasting time on unqualified prospects.

The Bottleneck

Manual lead qualification was taking 2-3 hours per lead, and there was no consistent process for enriching lead data or determining lead quality. This resulted in a 40% lead leakage rate.

Our Solution

We implemented a Make-based automation that captures leads from all sources, enriches them with Clearbit data, scores them based on agency-specific criteria, and automatically routes qualified leads to the appropriate team members via Slack notifications.

Technology Stack